Uncommon Grounds: The History of Coffee and How It Transformed Our World by Mark Pendergrast
Author:Mark Pendergrast [Pendergrast, Mark]
Language: eng
Format: epub, mobi
Tags: History
ISBN: 9780465018369
Publisher: Basic Books
Published: 2000-01-02T00:00:00+00:00
During the fifties, coffee became an accepted part of American life, sanctioned by the police as an aid to safety.
In 1954, when outraged Americans blamed Brazil for artificially boosting coffee prices, the Brazilian government flew U.S. housewives down to ParanĂ¡ to see the frost damage for themselves.
In a desperate attempt to compete with the bigger corporations, family-owned Hills Brothers stooped to ads in the 1960s claiming that its coffee could be reheated without damage.
Beginning in 1960, the mythical Juan Valdez sold Colombian coffee in the United States. Today, the actor who plays him owns a silk-screen T-shirt factory along with a coffee farm, where he pays others to grow his crop.
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